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For years, free product sampling relied on volume: get as many units into as many hands as possible, hope for the best, and call it a win.But hope isn’t a strategy anymore.In today’s FMCG landscape, who tries your product is[...]

For decades, product trial has been a cornerstone of consumer marketing, yet it’s often the least measurable part of the mix.Ask a media buyer how a campaign performed, and you'll get dashboards, attribution models, and granular[...]

We all love a free sample, and brands love handing them out. Why? Because sampling works — at least in theory.💬 65–73% of people say they’re more likely to buy a product after trying a sample 📉 But actual purchase[...]